- Kia Sales Malaysia answers ‘Why Kia?’ with new pricing strategy, loyalty programme, Kia-branded insurance and corporate incentives.
- Prices reviewed across model range starting at RM128,800 for the Kia Sportage.
- Kia genuine spare parts prices reduced by an average of 15%, priced competitively to support long-term ownership.
(KUALA LUMPUR) January 2, 2026 – Kia Sales Malaysia Sdn Bhd (KSM) is rebuilding brand trust and market confidence in Malaysia, starting with a new pricing strategy for its existing product portfolio. KSM is also establishing a loyalty programme, Kia-branded insurance and corporate incentives to demonstrate appreciation and commitment to both legacy and new customers.
“The new year marks a new beginning for Kia. We are proud to officially begin our journey of rebuilding the Kia brand through a standalone National Sales Company in Malaysia. We wish to assure fans that Kia is here to stay, and our priority is taking care of customers and inspiring progress through our innovative mobility solutions,” pledged Kia Sales Malaysia Sdn Bhd President and CEO, Hyung Ho Kim.
“These first steps, which are to revamp our pricing strategy, recognise loyal Kia customers and incentivise corporate purchases, are all part of a concerted effort to answer the question, ‘Why Kia?’. Kia Sales Malaysia believes in right pricing our products. Buyers across Malaysia will now be able to enjoy the best vehicles suited for the market with the most appropriate specifications and features, offered at competitive prices. We welcome both legacy and new Kia fans to our showrooms to appreciate our range of vehicles, test drive them and be immersed in the new Kia experience,” explained Managing Director, Emily Lek.
Kia offers SUV and MPV models at exceptional value
Effective 1 January 2026, the entire range of the Kia Sportage and Kia Carnival model lines are right priced, placing both models at a competitive advantage within Malaysia’s existing SUV and MPV segments (refer to attached price list) starting with the Kia Sportage offered at exceptional value from RM128,800.
In line with Kia global standards, the warranty coverage and parts replacement policy for newly purchased Kia vehicles in Malaysia will be valid for five (5) years or 150,000KM whichever comes first.
Further enhancing customer confidence and peace of mind, KSM is also implementing a price reduction of 15% on average for all Kia genuine spare parts.
KSM’s after-sales network is supported by a dedicated parts warehouse located in Shah Alam, Selangor. The addition of this warehouse to the Kia network in Malaysia directly ensures reliability with speedy availability of spare parts which addresses any concerns about after-sales lead time.
Building, Rewarding and Protecting an Ecosystem of Kia Owners
Recognising the power of brand legacy and loyalty, KSM has established the Kia Circle. This loyalty programme by KSM offers cash rebates of up to RM6,000 when existing Kia owners upgrade to a new Kia, which benefits owners and their family members (parents, children, and spouse).
Additionally, KSM will be introducing Kia Professional, a corporate fleet and professional programme. It offers exclusive concessions of up to 3% targeted at members of professional bodies and major corporations for individual vehicle purchases, with customisable incentives for larger fleets.
To complement purchases through authorised Kia Dealerships, KSM is also offering seamless protection through the brand’s very own Kia Cares insurance programme. Underwritten by Berjaya Sompo, Zurich and Zurich Takaful, it provides comprehensive coverage for accidental loss or damage as well as a range of benefits.
For additional peace of mind, owners are also in control of tailoring their coverage through optional add-on benefits to suit individual preferences. These include all-driver coverage, allowances for accidental inconvenience and total loss, agreed value for up to 15 years, waiver of betterment for up to 10 years, unlimited towing, full special perils coverage and personal accident coverage of up to RM100,000.
Eager Kia fans can now visit the Kia Sales Malaysia official website at www.kia.com/my from January 8, 2026 onwards for more information or their nearest authorised Kia showrooms to view, test drive or make a booking for any vehicle within KSM’s product range, comprising the Kia Sportage, Kia Carnival and Kia EV9.
For sales and servicing inquiries, or immediate 24-hour roadside assistance, contact KSM Customer Support at 1300 88 0133 or email customersupport@kia-my.com.
