As Lazada approaches its Riang Bersama 3.3 sale and Lazada’s birthday campaign season, the platform spotlights the ecosystem of creators, brands and sellers that play a shared role to power consumer confidence in 2026
KUALA LUMPUR, THURSDAY, 27 FEBRUARY 2026 – Malaysia is now Southeast Asia’s fastest-growing digital economy, reaching US$39 billion and posting 19% year-on-year expansion in 2025 (Google; Temasek; Bain & Company, 2025). Behind that headline figure is a more human story – one built by millions of individual choices about who to trust, which brands to return to and which voices to follow.
It is that story that Lazada Malaysia chose to put at the center of Gongxi Raya, Kongsi Sukses, a gathering that brought together homegrown entrepreneurs, about 100 digital creators, brand partners and community voices to explore how modern Malaysian success is built not in isolation, but through ecosystems of shared trust and collective opportunity.
Rather than a conventional brand showcase, Gongxi Raya, Kongsi Sukses was a candid conversation about what sustains growth in a digital economy where content moves fast, choices are endless and consumer attention is earned, not given. It also serves as an important lead-in to Lazada’s 3.3 and Birthday campaigns, where the platform is bringing its community together not only to drive excitement and discovery, but also to encourage more informed shopping behaviours among consumers, so Malaysians can shop online with greater confidence, awareness and trust.
“2026 is about raising the standard of online shopping in Malaysia. Lazada is not only focused on bigger campaign moments, we are focused on building a destination of choice on LazMall where trust, authenticity and confidence are felt in every purchase. Together with our creators, brand partners and sellers, we are building a stronger Lazada experience that empowers consumers to shop smarter every day,” said Kaya Qin, Chief Executive Officer of Lazada Malaysia.
Central to this edition was the formal recognition of the creator community as a pillar of Lazada’s ecosystem – not merely as a marketing channel, but as a driver of authenticity, engagement and consumer confidence. This reflects Lazada’s broader direction for 2026, where creators are increasingly seen not just as promoters, but as trusted voices who can help consumers make more critical and informed purchase decisions.
The event brought together four practitioners for a talk show style discussion on how trust and authenticity are built in today’s digital landscape. Representing the brand perspective, Jimmy Sun, Head of Sales, Marketing and Operations at Jean Perry Malaysia, and Christy Ng, Founder and Chief Executive Officer of Christy Ng Shoes, shared how consistency, transparency and customer connection shape long term consumer confidence. From the creator perspective, Lazada’s Exclusive Strategic Content Creator Partners, Vickie Siah and Stella Boo, spoke about building audience trust through credibility, relatability and responsible content. Across all four conversations, a consistent thread emerged: visibility without credibility is short lived, and growth without community is fragile.
“For a homegrown brand like Jean Perry, trust is built over time through consistency, product quality and delivering what customers expect every time they shop. Working with Lazada helps us strengthen that trust at scale because consumers can find our official store presence, compare product information clearly, and shop with greater confidence through a platform they can trust,” said Jimmy Sun, Head of Sales, Marketing and Operations, Jean Perry Malaysia.
Meanwhile, Christy Ng, Founder and Chief Executive Officer of Christy Ng Shoes, shared “As a digital first brand, Christy Ng has grown by staying consistent in quality, listening closely to our customers, and earning trust over time. Consumers today are more careful with every purchase, so authenticity and confidence matter more than ever. That is why working with Lazada makes sense for us, it helps us show up in a trusted online environment where customers can shop our brand with greater assurance.”
Lazada is responding to this by making trust not just a principle, but a long-term commercial strategy through the strengthening of its official brand and seller channels on LazMall, supporting responsible creator partnerships and maintaining platform safeguards that give consumers greater transparency over the products and people they choose.
Throughout 2026, Lazada Malaysia will continue to champion the message that shopping with confidence means shopping with awareness, especially as consumers navigate online risks such as scams, misleading listings and counterfeit goods. This includes encouraging Malaysians to prioritise trusted environments such as LazMall, buy from verified brands and sellers, check authenticity labels, review seller ratings and customer feedback, and understand return and refund policies before making a purchase.
As Lazada approaches its Riang Bersama 3.3 sale – one of the platform’s most significant shopping events of the year – Gongxi Raya, Kongsi Sukses signals the direction the platform is carrying into all its campaign seasons in 2026, where deals and promotions remain a key priority alongside a stronger focus on trust, authenticity and informed purchasing.
The 3.3 campaign will see shoppers access LazMall’s widest assortment of global brands, while reinforcing trust at the core of the shopper experience through verified stores, authenticity signals and greater purchase confidence. From 8.00pm on 2 March, Lazada turned up the festive momentum with a specially curated Raya infused Riang Bersama 3.3 sale, packed with standout deals, surprise drops and shopper rewards. Highlights include Raya deals of up to 90% off under the Crazy Brand Mega Offer with extra storewide vouchers on selected items, and up to 80% off international favourites via Global Brand Deals.
Shoppers can also stock up on daily essentials through Mesti Beli at highly competitive deals, while the RM13 All Out Surprise Deals unlock over RM130,000 worth of offers from brands including Habib, Ogawa and Ecovacs, available in limited quantities for a limited time. The excitement continues with Surprise Box from RM3, featuring items worth up to RM600, as well as Birthday Spend and Win, where shoppers stand to win prizes worth up to RM115,000.
“We want Malaysians to enjoy the excitement of great deals with the confidence that they are buying from the right stores, choosing authentic products, and shopping with stronger protections. Mega campaigns will always be an important part of what we do, but what matters just as much is the reassuring everyday experience consumers have on Lazada through our brands and sellers on our platform, content creators, and community,” Kaya Qin added.
By bringing these voices together, Lazada reaffirms its commitment to building a digital economy anchored in credibility, collaboration and long-term value – ensuring that each campaign is not only larger in reach, but stronger in foundation. For Lazada Malaysia, Gongxi Raya, Kongsi Sukses is both a celebration of that progress and a commitment to the principles that will carry it forward.
For more information on Lazada Malaysia’s initiatives and upcoming campaigns, please visit Lazada Malaysia on its official Facebook, Instagram and Tiktok.
