Coca-Cola Europacific Aboitiz Philippines (formerly Coca‑Cola Beverages Philippines) is broadening the flavor lineup of Lift, its entry into the country’s energy drink market, with the introduction of a strawberry variant. The new strawberry variant Berry Bolt adds to the existing citrus blast flavour first launched in 2025 as the company’s answer to the competitive energy drink segment. Lift is powered by vitamin B3, zinc and caffeine.
Coca‑Cola Beverages Philippines first introduced Lift Citrus Blast in regional markets in a returnable glass bottle format, before recently expanding the offering with PET packaging. The new Lift Berry Bolt is now available in PET bottles across East Visayas, including Cebu, Tacloban, Bohol, Samar and Leyte.
The Lift variants carry the tagline ‘Dare to Change,’ serving as a call‑to‑action that encourages consumers to switch to the new brand.
