AJE Thai has introduced Cielo Vitamin Active Soda, fortified with vitamin C to support antioxidant activity and vitamin A to aid normal iron metabolism. The new Cielo Vitamin Active comes in two flavours — Lychee and Lemon Lime. Positioned as a better‑for‑you carbonated soft drink, it contains no sugar or aspartame and is instead sweetened with sucralose and acesulfame‑K.
The surge of better‑for‑you carbonated soft drinks in Thailand has breathed new life into the category. With functional ingredients such as vitamins, gut‑friendly additives and even beauty boosters, these beverages feel more permissible to consumers. The sparkling fizz enhances the flavour, making these health‑forward drinks both tastier and more appealing.
