Proten has expanded its range with the launch of the Japanese‑inspired Hokkaido Milk flavour, offering an enhanced protein content. Each 350ml pack delivers 40 grams of protein, equivalent to 11.4 grams per 100ml, making it distinctive in the market as it combines two protein types in a single bottle.
The formulation includes concentrated whey protein for rapid recovery, alongside micellar casein imported from Germany, which provides prolonged satiety. Proten is fortified with branched‑chain amino acids (BCAAs), enhancing its appeal to active consumers by promoting muscle growth, reducing exercise‑induced fatigue and helping to prevent muscle breakdown.
The new Proten Hokkaido Milk flavor joins the existing lineup of Thai Tea and Chocolate, further broadening the brand’s range of offerings.
To build consumer confidence, Proten has also released laboratory test results verifying its protein content, addressing concerns that some products on the market by other brands may contain less protein than advertised. This follows findings shared by Fai Sadanun Thongnunui, Co‑founder and CEO of CEO Factory (Thailand) Co., Ltd., who previously revealed that a best‑selling protein supplement contained only 8.59% protein per can. Since establishing CEO Factory in 2021, she has dedicated her efforts to improving quality standards in Thailand’s dietary supplement industry, with a strong focus on research and development (R&D).
