PepsiCo Thailand has rolled out two new flavours to celebrate Lay’s 25th anniversary in the country. The two new intense flavours are Mala Barbeque and Seaweed Gochujang Sauce. Each pack is priced at THB 30.
We have seen new variations of mala flavour including mala + salted egg and mala xiangguo (stir-fry mala). The launch of Lay’s potato chips in mala barbeque flavour showcases how mala flavour can be combined with barbeque flavour to create a new flavour profile.