The collaboration kicks off with limited-edition packs, digital contest, and prizes for fans in Malaysia
KUALA LUMPUR (April 7, 2026) – Fans, get ready to assemble…for the next chapter in an exciting collaboration! M&M’S®, proudly part of Mars, and The Walt Disney Company are launching a global campaign between M&M’S and Marvel, and it’s coming to Malaysia.
“At Mars, our global relationship with Disney has always been rooted in a shared belief in the power of fun and creating meaningful moments of connection,” said Rankin Carroll, Chief Brand Officer, Mars Snacking. “M&M’S and Marvel fans share a passion for characters and storytelling. This next phase of our collaboration combines the best of both brands to deliver immersive experiences, content, and new ways for fans to engage. By leading with what our consumers love, we’re inspiring fun, fandom and connection in a way only our two brands can.”
Beginning 1 April to 31 May 2026, Malaysian residents can join an interactive digital contest by purchasing M&M’S products worth a minimum of MYR15. By scanning the QR code on-pack, fans will gain access to the campaign game and submit their entries for a chance to win. Every participant will also receive a complimentary sign-up e-commerce voucher. The campaign is open to Malaysian residents aged 16 and above with valid proof of purchase, with terms and conditions apply.
Exciting rewards await – one lucky grand prize winner will receive Shanghai Theme Park tickets for two. The grand prize also includes round-trip flight tickets, and a two-night hotel stay for two, ensuring a complete and unforgettable travel experience. In addition, five winners will receive a premium tablet worth up to MYR2,000, further adding to the lineup of rewards available throughout the campaign. With these prizes up for grabs, the campaign offers fans across Malaysia even more reasons to join and celebrate their favourite M&M’S and Marvel characters.
Fans can also look forward to entertaining digital content, incredible experiences, and seven limited-edition collectible packs featuring never-before-seen M&M’S and Marvel character mashups that combine fun, flavour and fandom. By pairing the iconic storytelling of Marvel with the vibrant, fun world of M&M’S, the two brands are coming together to tell a new story — one that celebrates the fan in everyone.
“We have a wonderful long-term relationship with Mars that enables us to come together in exciting ways,” said Mindy Hamilton, Senior Vice President of Alliance Marketing & Creative at The Walt Disney Company. “The Marvel Universe has built a rich legacy through iconic storytelling, resonating with generations of fans, and it was fun to imagine what could happen if M&M’S Spokescandies were part of that fandom, too. The result is an engaging global campaign that honors fans of both brands, celebrating moments of connection and fun!”
The M&M’S Spokescandies are such big Marvel fans that when the call comes to visit Marvel Studios, they spring into action like true super heroes. Each Spokescandy is convinced it’s their big break— but, is the spotlight really calling, or are they just the snack for the set’s craft services table?
In fun content, fans will see the Spokescandies audition for their Marvel dream roles putting their twist on iconic super heroes and celebrating the fan in all of us. The collaboration will also come to life in the candy aisle with character mashups featured on seven limited-edition M&M’S x Marvel packs.
These mashups include Yellow as Wolverine, Red as Deadpool, Blue as Daredevil, Purple as Elektra, Green as She-Hulk, Brown as Yelena and Orange as Red Guardian and will be available starting on 1 April 2026 at your nearest retail stores in M&M’S Milk & Peanut flavours. Plus, scan the QR code on the packs for a chance to win epic prizes and dive deeper into the colourful collaboration.
And this story keeps unfolding! Throughout 2026, fans in Malaysia and more than 65 markets around the world can expect more exciting crossover moments, fun content, limited-edition products, out of this world perks, alongside in-store experiences.
Visit M&M’S x Marvel official website, Facebook and Instagram to explore more about the M&M’S and Marvel collaboration. Because when it comes to adventure, “It’s More Fun Together.”
