Nuuna collaborates with Nasi Lemak Burung Hantu to launch signature nasi lemak instant noodles and vermicelli.
KUALA LUMPUR, 16 APRIL 2026 — Nasi lemak has always been Malaysia’s most craveable meal – and now, in one of the first collaborations of its kind, a beloved restaurant’s signature taste is being brought into an instant noodle format not as a loose interpretation, but as a faithful translation of the real thing. Nuuna, the instant noodle brand by Serba Wangi Sdn. Bhd., has joined forces with Nasi Lemak Burung Hantu (NLBH) to bring one of Malaysia’s most sought-after nasi lemak experiences into a range of instant noodles and instant vermicelli.
The distinction matters. The Malaysian market is no stranger to nasi lemak-flavoured instant products, but most draw from a generic interpretation of the dish. This collaboration takes a different approach entirely – anchoring the product to the specific, recognisable taste profile that has made Nasi Lemak Burung Hantu a household name and a go-to for Malaysians who are serious about their nasi lemak. Every element has been developed to reflect what loyal NLBH customers already know and love: the deep heat of the sambal, the toasty fragrance of fried shallots and garlic, the savoury punch of anchovies, the brightness of tamarind, and the rich, layered base that ties it all together – now ready in minutes, and in a format that noodle lovers can call their own. It is this dedication to getting Malaysian flavours right that Serba Wangi, backed by its heritage in rice and local food culture through its Jati brand, brings to everything it creates.
Mr. Azri Fahmi, representative spokesperson for Serba Wangi Sdn. Bhd. said the collaboration came from a genuine desire to push beyond what nasi lemak-flavoured instant noodles have typically offered.
“There are already products out there that reference nasi lemak as a flavour, but we wanted to do something more specific and more meaningful than that. Nasi Lemak Burung Hantu has a flavour that Malaysians actively seek out – it has a real identity, a real following,” said Mr Azri Fahmi.
“At Serba Wangi, bringing a flavour that Malaysians already love into a format that they are equally familiar with felt like a natural step. We know that not everyone reaches for nasi lemak in the same way – some want to sit down for a full experience, and some want something fast that still hits the same notes. This range is for the latter. It’s for the person who loves noodles, loves NLBH, and wants both at once – without having to wait or compromise.”
The range is designed to meet Malaysians wherever hunger strikes – a quick lunch, a late-night craving, or anything in between. It is not about replacing the nasi lemak experience, but about extending it to those who reach for noodles first, offering the best of both in a single, convenient bowl.
“Nasi Lemak Burung Hantu has always been about giving Malaysians a nasi lemak experience they keep coming back to. Partnering with Serba Wangi to bring that same flavour into an instant format felt like a natural way to reach more Malaysians – especially those who grew up with our taste but don’t always have the time to sit down for a plate. We’re proud that what’s in that bowl still feels like us,” said Mr. Alfian Basir, Director of Nasi Lemak Burung Hantu.
“Malaysians are increasingly seeking food experiences that combine the familiar with the convenient. What we wanted to create is something that carries that same sense of satisfaction – where the sambal is right, and the whole thing just comes together. That experience shouldn’t be limited to one format,” said Mr. Azri Fahmi.
Priced at RM7.99, the range is now available exclusively at Jaya Grocer outlets nationwide, as well as through the SW Food Official e-store on TikTok Shop, Shopee, and Lazada.
Follow Nuuna on Facebook (NuunaMalaysia), and (@nuunamalaysia) for Instagram and TikTok and SW Food Official e-store on https://shopee.com.my/sw_food to stay updated on the latest launches, and get yours before it sells out!
About Nuuna
Launched on February 26, 2023, Nuuna introduced its latest product, the first instant fried bihun (vermicelli) in Malaysia.
Nuuna offers a variety of flavors, including Original Instant Bihun Goreng, Spicy Instant Bihun Goreng, Spicy Cheese Flavour Instant Vermicelli, Nasi Lemak Flavor Instant Vermicelli, Nasi Lemak Flavour Instant Noodles, and Spicy Cheese Flavour Instant Noodles.
It symbolizes closeness and reflects the values of family and togetherness in enjoying meals, in line with its slogan “Enjoy Happiness Together.”
For the latest news, activities, and promotions, please follow Nuuna on Facebook (facebook.com/NuunaMalaysia), TikTok (@nuunamalaysia), and Instagram (@nuunamalaysia).
About Serba Wangi Sdn. Bhd
Since its establishment in 1993, Serba Wangi Sdn. Bhd. has grown to become one of the nation’s leading rice millers and wholesalers focusing on the rice business. The business covers an extensive scale of activities ranging from milling, processing, packaging to the distribution of various rice and rice products under the flagship brand JATI.
Focusing holistically on the rice business, Serba Wangi Sdn. Bhd. Reputable products in the market include Kapal Layar, Carnation, Songhe Noble Pine Crane, Songhe Lotus, Fres-Harves, and ecoBrown’s.
Making strides in 2019, Serba Wangi Sdn Bhd launched a new brand known as Jati Signature, which is a premium rice brand as a gift to all consumers for their loyal support over the year.
For the latest Jati Malaysia news, activities, and promotions, please follow Jati Malaysia on Facebook (facebook.com/jatiMalaysia) and Instagram (@jatimalaysia).
About Nasi Lemak Burung Hantu
Nasi Lemak Burung Hantu is a homegrown Malaysian F&B brand known for serving quality nasi lemak in a modern dining experience.
With multiple outlets across Malaysia, the brand serves customers daily from breakfast through late night, bringing back the familiar comfort and nostalgic flavours of Malaysia’s beloved national dish in a setting that is both accessible and contemporary for today’s diners.
Guided by its commitment to quality, consistency, and community engagement, Nasi Lemak Burung Hantu continues to strengthen its presence as a contemporary Malaysian dining brand under its slogan, #MakingOurNationalDishGreatAgain.
