Home Food service Fast food Bigger Flavours, Bigger Rasa: K Fry Launches New Rasa Kick Series

Bigger Flavours, Bigger Rasa: K Fry Launches New Rasa Kick Series

Savour bold flavours, playful sweet treats and stand a chance to win weekly rewards

Kuala Lumpur, 11 August 2026 – Get ready to discover a new kind of flavour adventure as K Fry Urban Korean turns up the excitement with its latest limited-time menu, the Rasa Kick Series. Bringing together Korean-inspired flavours, playful desserts and interactive dining experiences, the new series invites diners to gather, indulge and create more memorable “rasa” moments with every visit.

At the heart of the menu is the all-new K’rispy Gochu Mayo Chicken, a flavour-packed creation that delivers the perfect “kick” of sweet, savoury and spicy notes. Featuring golden crispy chicken generously coated in a creamy gochujang mayo sauce, each bite brings together an irresistible crunch with a rich and mildly spicy finish. Available as Half Chicken from RM42.90 (excl. SST & SVC) and Soonsal Chicken from RM25.70 (excl. SST & SVC), it is set to become the next must-try favourite for Korean fried chicken lovers looking to spice up their dining experience.

Balancing the savoury kick are two refreshing creations inspired by sweet corn, bringing a familiar yet delicious finish to every meal. Priced from RM23.80 (excl. SST & SVC), the Poppin’ Sweet Corn Bingsoo layers sweet corn, refreshing lemon jelly and fluffy shaved ice, before being topped with strawberry jam and caramel popcorn for a playful mix of sweet, tangy and crisp textures in every spoonful.

Adding to the sweet escape is the Velvet Sweet Corn Shake, priced from RM19.90 (excl. SST & SVC). Blended with creamy milk, vanilla ice cream and sweet corn, then finished with whipped cream, strawberry and crunchy cookie crumbs, the indulgent shake offers a smooth and satisfying treat that perfectly complements the bold flavours of the meal.

The Rasa Kick Series is available for a limited time from 10 August to 30 September 2026 at all K Fry Urban Korean outlets nationwide. The K’rispy Gochu Mayo Chicken is also available via K Fry’s official website and GrabFood, while the Poppin’ Sweet Corn Bingsoo and Velvet Sweet Corn Shake are available exclusively for dine-in.

Customers who spend a minimum of RM80 in a single dine-in receipt, inclusive of any Coca-Cola product, are eligible to participate in the challenge. Customers stand a chance to win a pair of Bose Headphones worth up to RM1,799, along with other exciting prizes, including exclusive K Fry merchandise and K Fry Boneless Fried Chicken.

The challenges will rotate throughout the campaign period, giving diners a fresh reason to return and test their skills:

  • 30 Seconds Sketch (10 August – 23 August): In pairs, one participant sketches a given action within 30 seconds while the other guesses the answer. Successful pairs will receive one (1) Gachapon Spin.
  • Guess the Menu (24 August – 13 September): Match three ingredient combinations to the correct menu cards within 30 seconds. Customers who complete the challenge will receive one (1) Gachapon Spin, while those who finish within 20 seconds will also receive one (1) K Fry Boneless Fried Chicken (available at selected outlets only).
  • Spin the Trivia (14 September – 30 September): Spin the wheel and answer a K Fry trivia question based on the selected category. Correct answers will earn one (1) Gachapon Spin.

Whether it is catching up over crispy Korean fried chicken, treating yourself to a sweet creation or taking on a fun challenge with friends, the Rasa Kick Series brings together everything diners love about a memorable K Fry experience: great food, good company and a little extra excitement.

For the latest promotions and updates, follow K Fry Malaysia on Instagram.

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