Café Amazon has unveiled Amazon Fizzpresso, a zero‑sugar sparkling coffee that fuses coffee notes with refreshing fruit flavours. Available in Yuzu and Peach, the drink delivers a soda‑like coffee experience.
This launch comes as the success of ZUS Coffizz Sparkling Brew in Malaysia — with its Original and Zesty Lime variants at an affordable price point, though met with mixed consumer reactions — signals strong potential for sparkling coffee in Thailand. Importantly, Coffizz remains available in the market after its 2024 debut, underscoring that demand for unique soda‑like coffee experiences. While previous RTD sparkling coffee offerings in Thailand leaned toward premium positioning, Amazon Fizzpresso aims to democratize the category by making fizzy coffee accessible through 7‑Eleven Thailand nationwide.
Fizzpresso Coffee Peach Sparkling consists of water, 0.53% concentrated peach juice, and 0.38% coffee powder, enhanced with nature-identical flavours, acidity regulators (INS 296, 330, 331iii), stabilizers (INS 414, 440), sodium benzoate preservative (INS 211), and the calorie-free sweeteners sucralose and acesulfame potassium.
