Milkita by Indonesia’s United Family Food (Unifam) has recently unveiled its latest innovation — the Bubble Milk Tea Series — marking a new chapter for one of Indonesia’s most beloved confectionery brands.
“Innovation plays an integral role in a brand’s longevity, and I think that’s especially true today,” said Debbie Winardi, Head of Global Brand at Unifam. “For almost 30 years, Milkita has been part of Indonesian kids’ snacking moments. Milk paired with fruit flavors has long been at the heart of the brand. But while fruit flavors remain well‑loved, there are many other places a brand like Milkita can look for inspiration.”
At its foundation, Milkita’s core identity lies in being a milk‑based candy and lollipop brand, created to make milk fun and appealing for children. Its chewy milk candies and colorful lollipops are high in calcium, reinforcing both nutrition and quality while delivering playful flavours that children love.
That heritage now evolves with the launch of the Milkita Bubble Milk Tea Series, inspired by popular café beverages. The lineup includes Milky Matcha, Milky Taro and Milky Thai Tea.
