The Coca-Cola system in Thailand, comprising ThaiNamthip Corporation PLC, HaadThip PLC and Coca-Cola (Thailand) Ltd., has expanded its refreshment portfolio with the launch of Sprite + Tea. The new product combines Sprite’s signature lemon-lime taste with smooth tea flavour notes, offering consumers an unexpected twist on a familiar soft drink.
The launch reflects growing consumer interest in flavour mash-ups, tea-inspired beverages and novel taste experiences across retail, convenience and foodservice channels. Having already launched in markets such as the US, China, Hong Kong and South Korea, Thailand is the first ASEAN market to introduce Sprite + Tea under the campaign theme “SOUNDS WRONG, TASTES SO RIGHT!”, highlighting the brand’s bold and unconventional flavour pairing.
More broadly, Sprite + Tea underscores tea’s expanding influence as a flavour platform beyond traditional tea beverages. As consumer interest in tea continues to grow, fuelled in part by the popularity of matcha, tea-inspired flavours are increasingly appearing across a wider range of beverage categories and markets.
