Tipco has introduced two juices under its Just Squeezed lineup in Thailand: 100% Hom Suwan pineapple juice and 100% Tunisian pomegranate juice. Available exclusively at 7-Eleven, the beverages are positioned around freshness and the natural taste of fruit, offering consumers a convenient premium juice option for on-the-go consumption.
The launch reinforces the appeal of simple formulations and recognisable ingredients, with the Just Squeezed name helping to evoke freshness and naturalness. By highlighting a 100% juice proposition and specific fruit varieties, Tipco aims to appeal to consumers seeking uncomplicated beverage choices with a fresh, fruit-forward taste.
