Pepsi has unveiled its limited-edition design to celebrate Hari Gawai & Kaamatan, Harvest Festivals celebrated in the Malaysian states of Sabah and Sarawak by different indigenous groups.
The Pepsi Harvest Festival limited-edition cans are now available exclusively at 7-Eleven in Peninsular Malaysia.
Spend just RM 10 on any Pepsi variant and stand a chance to win a 3D2N luxury getaway to East Malaysia — think 5-star hotel staycations in Kota Kinabalu or Kuching with return flights for two.
Beverage brands are now harnessing localism as a key marketing strategy, seamlessly integrating their products into the everyday lives and interests of local communities.
For Amy Gan, Vice President of Marketing at Etika Sdn Bhd, the campaign reflects a long-standing commitment to community and cultural relevance. Etika has woven this local-centric strategy into its brand marketing—sponsoring local films and dramas like Kluang Man and One Cent Thief, and incorporating local flavours into its beverages.
Key takeaways: celebrating local cultures
