Asia’s Very First Tiger® Beer x Manchester United Pop-Up Bar Where Fans Connect, Roar Louder, and Celebrate the Game Like Never Before
Kuala Lumpur, 13th May 2025 — The roar of Malaysian Red Devils will echo across the nation as Tiger® Beer bridges the gap between Manchester United and its passionate supporters in Asia. Kuala Lumpur becomes the stage for THE TRAFFORD DEN—a first-of-its-kind Tiger® Beer x Manchester United Pop-Up Bar designed to bring fans closer to the club, closer to the action, and closer to each other.
From 24th to 28th May, The Trafford Den (No. 19, Jalan Doraisamy, Kuala Lumpur) will be the home ground of the ultimate fanzone, answering the call of devoted supporters who have long yearned for a deeper recognition from their club.
Step Into the Spirit of Old Trafford:
24th – 26th May: Fans will enter The Trafford Den, a pop-up bar immersed in the heritage and energy of Manchester United, where passion runs deep, stories are shared, and Tiger® Beer flows in tribute to a club that unites generations. Early birds who register before 24th May will raise their first Tiger® on the house — while stocks last.
Claim Glory, Meet Legends:
Victory belongs to those who dare. Purchasing buckets of Tiger® Beer at The Trafford Den may be able to unlock meet-and-greet passes to an exclusive gathering with club legend, Nani, and select Manchester United players on 27th May. This rare opportunity fulfils every fan’s ultimate dream – meeting their football icons, raising a Tiger® Beer in a proud toast, and capturing unforgettable moments in a photo session. Guests can also bring their cherished items for signing, making the moment even more personal – an experience that will be etched in memory long after the day ends.
A Tribute Sent to Old Trafford:
Fans will be invited to leave their mark upon a monumental Tiger® Beer x Manchester United banner, a symbol of Asian fandom that will travel back to Old Trafford—a pledge of passion, proving that the support here is as fierce as anywhere in the world.
A Day of Glory – Live Screening:
As Manchester United faces Aston Villa on 25th May, The Trafford Den becomes a roaring epicentre, where fans gather for a live screening of the clash—watching it unfold in real time, surrounded by fellow Red Devils. Bound by the rituals of sport, united by Tiger® Beer’s bold spirit, this is a day where distance fades, and devotion reigns.
The Final Thrill – Meet Wes Brown on 28th May:
The first 50 fans to arrive at The Trafford Den will be invited to an exclusive session with another Manchester United legend — Wes Brown, an intimate encounter where untold stories unfold like battle hymns, and past, present, and future collide. Fans will be able to capture the moment in a photo opportunity and bring cherished items for signing. A day of history, passion, and standing shoulder-to-shoulder with greatness.
Bridging the Distance, Strengthening the Bond:
Julie Kuan, Marketing Manager of Tiger® Beer Malaysia, leads the rallying cry: “Football is more than a game—it’s a force that unites continents, generations, and hearts. Manchester United has engaged with its Asian supporters through past tours, but distance has often limited deeper connections. Tiger® Beer changes that. This partnership goes beyond match appearances – it’s about recognition, about bringing fans closer to their club and closer to one another. At The Trafford Den, we prove that passion knows no borders. The Theatre of Dreams is not just in Manchester—it’s also right here, in Kuala Lumpur.”
Through this campaign, Tiger® Beer enables the connection, Manchester United acknowledges the devotion, and fans pledge their loyalty—the Trinity of football fandom, brought to life.
Head down to The Trafford Den this May. It’s time to uncage your tiger and unite with fellow Red Devils – because together roars louder.
Register at https://thetraffordden.signupspace.com before 24th May to secure your spot and receive a complimentary Tiger®.
Roar Together at The Trafford Den This May!
Register now via this link: https://thetraffordden.signupspace.com before 24th May to secure your spot and receive a complimentary Tiger®. Stand to win exclusive meet-and-greet passes, official merchandise giveaways, and more electrifying experiences.
See you at The Trafford Den. It’s time to uncage your tiger and stand united with your fellow Red Devils — because together, we roar louder.
The Trafford Den Opening Hours (No. 19, Jalan Doraisamy, Kuala Lumpur):
- 24 May, Saturday – 12:00 Noon – 11:00PM
- 25 May, Sunday – 12:00 Noon – 1:00AM (Catch The Epic Manchester United Vs Aston Villa Match Live)
- 26 May, Monday – 12:00 Noon – 11:00PM
- 27 May, Tuesday – 6:00pm – 11:00PM (Entry Before 6pm Is Reserved For Contest Winners for the Meet-And-Greet Session with Club Legend, Nani, and select Manchester United players)
- 28 May, Wednesday – 12:00 Noon – 11:00PM (First 50 Fans On-Site Secure Their Spot To Meet Club Legend, Wes Brown)
Tiger® Beer is the Official Beer Partner of Manchester United, bringing together the iconic Asian Brewer and one of the most popular and successful sports teams in the world, to enhance experiences and deepen engagement with United fans globally.
Follow @tigerbeermy and @manchesterunited on Instagram and Tiger® Beer Facebook for all the electrifying details. Unite, celebrate, and raise a glass – because passion deserves to be seen and heard.
Tiger® Beer and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger® Beer advocates responsible consumption, and please #DrinkResponsibly.
