Mayora’s Bakmi Mewah has added two new flavours – Sambal Matah and Sop Buntut (oxtail soup). The debut of the new flavours comes as Bakmi Mewah, the brand that launched the first bakmi noodle with real chicken meat in Indonesia back in 2016, hopes to use the launch to reignite consumer interest in its bakmi noodles.
The appearance of Bakmi Mewah several years ago accelerated the premiumisation of the instant noodle category with Indomie and Mie Sedaap joining the fray.
Unlike the old Bakmi Mewah Rasa Ayam Asli in a box, the new Bakmi Mewah Rasa Sambal Matah and Bakmi Mewah Rasa Sop Buntut comes in a pack.
Inside Bakmi Mewah Rasa Sambal Matah contains a pack with beef pieces and another with seasoning. Bakmi Mewah Rasa Sambal Matah, meanwhile, has a pack with sambal matah and another with chicken meat. Sambal Matah is a raw, spicy shallot and chilli salsa from Bali.
Mayora has further premiumised the Bakmi Mewah range by pricing Sambal Matah and Sop Buntut at IDR 11,000 per pack, significantly higher than the existing Bakmi Mewah Rasa Ayam Asli, which is available at a lower price of IDR 7,507 (normal price IDR 8,250). The new noodles are available on Mayora’s official store on Shopee.
In addition to the two new flavours, Mayorah has also bundled the existing Bakmi Mewah Rasa Ayam Asli and Bakmi Mewah Goreng Komplit in a value pack. The noodles are in a flexible plastic packaging containing 3 packs of noodles with a selling price of IDR 18,000 on Tokopedia.