Singapore, 20 June 2022 – The wonders of purple rice are not spoken of often enough because of its frequent association with desserts, especially in Asia. When consumed as a staple, purple rice in all its goodness, has a distinct flavour and is a nourishing food source. Delightfully delicious when prepared just right, lovers of such grains will be in for a treat with the launch of the all-new limited-edition NUTRISOY Fresh Soya Milk with real Purple Rice.
This variety of rice is black when raw, and reveals a beautiful hue of purple when cooked. The whole grain has a slightly nutty flavour and a chewy texture on the palate, and has an aromatic fragrance. In Korea, purple rice is consumed as a main source of carbohydrates in everyday meals. In Southeast Asia, it is the core ingredient used in Pulut Hitam, a renowned dessert which is usually served with coconut milk.
Naturally packed with nutritional goodness, purple rice, also known as black rice, is an ancient heirloom rice with origins in Asia. Known to little, purple rice is naturally gluten-free1. Its colour, created by a flavonoid called anthocyanin pigment, has potent antioxidant properties too2. It is also a great source of protein, iron, and fibre3.
The newest addition to the NUTRISOY family is high in plant-based protein, calcium, and vitamin D3 content as compared to other soya bean drinks. The delicious beverage made with soya beans contains nine essential building blocks of protein, known as amino acids, which play important roles in almost every system throughout the body. Soya beans are rich in iron, phosphorus, magnesium, B-vitamins and zinc, contributing to a well-balanced sustenance. NUTRISOY seeks to inspire healthier moments that align with our health goals and lifestyle.
The delectable limited-edition NUTRISOY Fresh Soya Milk with real Purple Rice contains no added preservatives and is lower in sugar. It carries the Healthier Choice Symbol accorded by the Health Promotion Board (HPB) and is vegan-friendly.
Supermarkets, hypermarkets, and participating retail outlets will start receiving the beverage from today. The Recommended Selling Price (RSP) is S$2.70 for a 1-litre pack.
For more information, please visit www.nutrisoy.com.sg, NutriSoy Singapore on Facebook or @NutriSoySingapore on Instagram.