Malaysia Airports’ Iconic Shopping Campaign Brings Back Luxury Car, plus Dream Holidays
9 July 2025, SEPANG – Malaysia Airports is empowering travellers to own their dream journey with the return of its flagship shopping campaign, Licence to Win. Running from 21 July to 31 December 2025, this year’s edition, “Own the Dream” turns every boarding pass into a golden ticket to win the ultimate grand prize, a striking carmine red Porsche 911 Carrera. This follows the campaign’s past success featuring luxury supercars, including the McLaren 570S Coupé in 2019.
In a strategic partnership with Eraman, Malaysia’s leading duty-free retailer, and Traveloka, Southeast Asia’s top travel platform, Licence to Win redefines the airport experience by seamlessly blending premium retail with the thrill of extraordinary rewards.
The campaign was launched at an exclusive event at the Sepang International Circuit (SIC), attended by local celebrities and influencers, including Awal Ashaari, Scha Alyahya, Daiyan Trisha, Amelia Henderson, and Uyaina Arshad. Their presence highlighted the campaign’s appeal, sparking excitement among travellers and shoppers.
According to the Senior General Manager for Commercial Services of Malaysia Airports, Hani Ezra Hussin, “Our goal is to create experiences that go beyond routine. We are making this campaign more engaging, more inclusive, and more rewarding for every traveller, across every airport. Our Commercial Reset strategy is about more than just revitalising KLIA; it’s about raising the bar across our entire network. That is why Licence to Win is a cornerstone of our efforts to connect with travellers and shoppers, aligning perfectly with our reset strategy. It reflects how we’re reshaping the airport retail experience, making every transaction a touchpoint, and every moment an opportunity to connect.”
In addition to the grand prize, shoppers at other international airports under the Malaysia Airports’ network can also stand a chance to win a sleek BMW R1300GS motorbike, adding another layer of aspiration to a journey where every purchase moves passengers closer to owning the dream.
A campaign for all shoppers
This year’s Licence to Win is more inclusive than ever, ensuring every traveller has a chance to win remarkable prizes. The campaign features a lower entry threshold, a larger prize pool, and new partner rewards tailored to diverse traveller preferences.
The airports’ F&B segment, which has seen an impressive 58% sales growth compared to 2019, is the fastest-growing category across Malaysia Airports. To reflect this, the minimum spend for campaign entry is now just RM100, making it easier for passengers to shop, dine, and pursue their dreams. With over 500 retail and dining outlets across Malaysia’s international airports (Kuala Lumpur, Penang, Langkawi, Kuching and Kota Kinabalu), travellers can shop and dine to their heart’s content.
Eraman’s recent efforts of bringing in new stores such as Charlotte Tilbury, Xerjoff, Penhaligon’s, and refurbished outlets holds a curated selection of duty-free products, from the latest fashion to premium fragrances to indulgent chocolates and fine liquor, ensuring every purchase brings travellers closer to their dreams.
Meanwhile, Traveloka enhances the experience with exclusive travel vouchers covering flights, hotels, and travel activities, enabling passengers to enjoy dream holidays in Switzerland, Australia and Japan. With over 140 million app downloads and more than 40 million monthly active users, Traveloka stands as one of the most popular travel apps in the region, offering an integrated range of products including flights, hotels, and travel activities.
For more information, visit www.malaysiaairports.com.my or follow @shopmyairports on Instagram and Facebook.
