A Celebration of Taste, Senses & Stories
Kuala Lumpur, 22 August 2025 – Four days. One iconic flavour. From 28–31 August 2025, The Exchange TRX, Raintree Plaza will host the first and largest MAGGI® Kari fan gathering Malaysia has ever seen — the MAGGI® Kari-Lah Karnival. This four-day festival brings together chefs, celebrities, creators, and Malaysians from all walks of life for a celebration of taste, senses, and stories. Promising a truly multi-sensory journey, every corner of the carnival will showcase the flavour, energy, and joy of Malaysia’s most-loved kari noodles.
“This carnival is about connection. Makan together, share stories and discover new ways to enjoy a flavour we all love” said Ivy Tan Link Cheh, Business Executive Officer of MAGGI®, Malaysia and Singapore. “Bring your family and friends! Build your dream bowl, learn a new hack and celebrate what MAGGI® Kari means to Malaysians today”.
At the heart of the carnival is the Makan Makan Food Village, a showcase of MAGGI® Kari’s endless versatility — from nostalgic comfort to gourmet reinventions. Celebrity chefs dominating your FYP have teamed up with some of your favourite restaurants to serve bold new takes on the classic bowl:
- Chef Fikree
- Chef Amir Gani x Chum Chum Pizzeria
- Chef Jia Le Woh x Pokok by Brickhouse
Beyond these exclusive chef creations, fans can also revisit mamak-style favourites or head to the MAGGI® Kita Bistro to craft their very own personalised kari bowl.
Guests step into immersive play stations alive with the sights, sounds, and textures of MAGGI® Kari, where they can discover the meaning of MAGGI® Kari.
Adding even more buzz to the carnival, the Main Stage will come alive with live cooking demos, interactive crowd games, and show-stopping performances. Music acts such as Bil Musa, Yonnyboii, Asyraf Nasir, and Aisha Retno, together with creators like Squigglymack and Hungry Sam, will join in the celebration — all united by one thing:
Malaysia’s love for an unforgettable bowl of MAGGI® Kari. The call is out: MAGGI® Kari fans, this is your moment — the nation’s biggest gathering of its iconic favourite.
This MAGGI® Kari-Lah Karnival is part of a nationwide celebration already in motion. In recent weeks, roadshows in Sarawak, Sabah, and Penang have drawn thousands of Malaysians with interactive zones, giant noodle packs, and exclusive giveaways — all celebrating the legacy and future of MAGGI® Kari. The journey continues, with upcoming stops planned in the East Coast and Johor Bahru. Whether you’re there to feast, snap, or share your story — there’s still time to join the journey.
Because when it comes to taste, connection, and comfort, MAGGI® Kari Tiada Ganti.
