Stand a chance to win a 3D2N trip to Seoul and meet the rising K-Pop star up close!
SINGAPORE, 5 September 2025 — Kinder Bueno is transforming your favourite snack into an unforgettable K-Pop journey. This September, the beloved chocolate brand joins forces with rising K-Pop sensation Pagaehun to launch the Kinder Bueno K-Pop Experience in Singapore. Consumers can now indulge in their favourite chocolate and stand a chance to win an exciting 3D2N trip to Seoul, South Korea, which includes an exclusive music session where they can sing, dance, and play games with Pagaehun.
Pagaehun is a K-Pop singer who debuted in November 2023 under ATCM with the digital single “OXO.” Gaining attention for his warm, storytelling style and emotional tracks like “You Know What I Mean” and the viral hit “Play With Me,” he quickly built an international fanbase. His 2024 mini-album Exam and 2025 release “Hi+Fiv3” — a nostalgic nod to early 2000s campus romance and retro R&B — further showcased his flair for blending genres. A 2024 Melon Music Awards (MMA) New Artist nominee, Pagaehun draws inspiration from jazz, blues, and global pop, aiming to spread positivity through heartfelt melodies.
PROMOTION DETAILS
From 1 – 30 September 2025, every bite of Kinder Bueno could take customers closer to an unforgettable adventure. Picture the vibrant streets of Seoul lit with neon, the buzz of K-Pop culture, and the excitement of exploring the city’s unique charm. To enter, simply purchase any Kinder Bueno product, snap a photo of the receipt, and upload it to www.kinder.com/sgkpop to be one of the 2 lucky winners to win a trip to Seoul!
Alternatively, customers can also dance their way to Seoul with the Kinder Bueno x Pagaehun Dance Challenge! It will run from 1 September – 15 November 2025 and no purchase is required. Everyone is invited to recreate their own version of the signature dance, post it on Instagram or TikTok, and include the hashtag #KBDanceChallengePagaehunSG to showcase their moves. Pagaehun will be the judge and the best dancer will win the trip plus meet him in the exclusive music session.
- 1 to 30 September 2025, with purchase of any Kinder Bueno products :
- 1 winner of a 3D2N trip to Seoul and an exclusive music session with Pagaehun
- 10 winners of limited-edition Pagaehun merch, from hoodies to tumblers to tote bags and celebrity cards.
- 1 September to 15 November 2025, without purchase of Kinder Bueno products :
- 1 winner of a 3D2N trip to Seoul and an exclusive fan event with Pagaehun on 17 January 2026.
