Home Lifestyle BOOST TOGETHER WITH CELCOMDIGI LAUNCHES FIRST GLOBAL PREPAID CARD WITH PAYLATER IN...

BOOST TOGETHER WITH CELCOMDIGI LAUNCHES FIRST GLOBAL PREPAID CARD WITH PAYLATER IN MALAYSIA, IN PARTNERSHIP WITH MASTERCARD

  • This is Malaysia’s first two-in-one card that offers payment via your Boost wallet balance or a PayLater credit line.
  • Select CelcomDigi customers will be first to exclusively apply for it on the Boost app starting from 9th October.
  • The card is accepted globally across Mastercard’s over 100 million merchants and is the first card in Malaysia and Southeast Asia to offer Mastercard Travel Rewards.
  • Known as the Beyond Card by CelcomDigi and Boost, this innovative card comes with Shariah-Compliant flexible PayLater payment option, called Boost PayFlexTM.

KUALA LUMPUR, 5 OCTOBER 2023 – Boost, the regional fintech leader, introduced the Beyond Card together with CelcomDigi on the Mastercard network. This innovative card is the first two-in-one international card in Malaysia, enabling customers to access funds from your Boost wallet balance and utilize a pre-approved credit line. It is the first card in Malaysia with this unique feature and is accepted across Mastercard’s over 100 million merchants worldwide.

Select customers will be invited to apply for the card from 9th October 2023, with Celcom users enjoying exclusive access to apply via the Boost app, followed by Digi users in due course.


The Beyond Card by CelcomDigi and Boost offers Shariah-Compliant flexible payments via a credit facility in a responsible manner, using robust scoring techniques to ensure those offered credit line have the ability to repay. It also addresses financial inclusion gaps, targeting customers without cards or with basic ones by offering them a premium experience. Additionally, the card is also the first in Malaysia and Southeast Asia to offer Mastercard Travel Rewards, with qualified customers being able to enjoy attractive rewards such as 12% Cashback from Lazada, 15% off MAS flight bookings, along with up to 10% savings, complimentary gifts and 10% tax free at Mitsui Outlet Park.

Sheyantha Abeykoon, Group CEO of Boost, said: “It gives me great privilege to be able to launch a first in the market product together with our sister company CelcomDigi and be able to provide a tier 1 card experience to a large segment of our combined customer base. This product launch is a successful blend of inclusive financial innovation, coupled with synergistic value unleashed by two flagship Malaysian companies in the Axiata Group. It also further strengthens our partnership with Mastercard which is forged under a common objective of bringing new innovations to the financial landscape in Malaysia.”

T Kugan, Chief Innovation Officer of CelcomDigi, said: “This partnership marks a pivotal step towards financial inclusivity together with telecommunications products and services, delivering convenience and rewarding experiences to Malaysian consumers who have progressively shifted to a digital-first approach for many daily lifestyles. We remain committed to collaborate with industry leaders and drive digital innovation across Malaysia’s digital ecosystem, further supporting the nation’s digital agenda.”

Beena Pothen, Country Manager, Malaysia & Brunei, Mastercard, said: “With the Beyond Card, Malaysians can look forward to an unparalleled travel experience that encompasses the best of culinary, shopping, entertainment and more. Research from the Mastercard Economics Institute underscores the value people place on experiences over things, making the integration of the Mastercard Travel Rewards a natural fit with this trend. The partnership with Boost and CelcomDigi is a significant milestone in the industry, reflecting the joint dedication to prioritizing consumers’ passions, especially where travel is concerned.”

Through the card’s built-in Shariah-Compliant PayLater option, known as Boost PayFlexTM, users can stretch payments by up to 3-month instalments**. Users can also earn up to 3x Boost Stars for each ringgit spent via Boost PayFlexTM, which are redeemable for savings and discounts through the BoostUP Loyalty Programme*. There are no fees applied for local and direct deductions on theBeyond Card.

Each transaction has password protection, and emergencies can be handled with instant card freezing. To apply for the Beyond Card, qualified Celcom customers can download the Boost app and create a Premium Wallet account, for free. Then, tap on the ‘Beyond Card’ button on the homepage of the app and complete the necessary application process. Once successfully pre-approved, users will immediately see their virtual card on the app which can be used for online transactions.

For offline use, a RM20 physical card request is available on the Beyond Card page, covering delivery and SST charges. In exchange for completing the physical card application, users will be able to redeem up to RM100 worth of rewards such as discount vouchers from Lazada, Agoda, Gong Cha, Google Play Store, Viu and The Alley, and more**.

For more information on the Beyond Card, please visit: https://myboost.co/boost-beyond-card

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