As Chinese beverage foodservice brands gain traction across Southeast Asia, could we eventually see food innovations incorporating their signature drink flavours? The rise of mala as an emerging spicy flavour in the region is a clear testament to this growing trend.
In 2024, Guangdong Jiashili Food Group Co., Ltd., one of the leading Chinese producers of biscuits and baked goods, introduced a rich coconut latte-flavored sandwich biscuit in China, positioning itself among the domestic players innovating with this emerging flavour trend.
In Indonesia, Naraya has launched its Narabis Coconut Latte Puff Crisps, marking an early foray into coconut latte-inspired snacks. However, this flavour remains a niche offering within the local market for now.
Vietnamese coconut coffee offers a promising direction for flavour innovation in food products—exemplified by Orion’s coconut coffee-flavored Gouté biscuit.
These examples from Indonesia and Vietnam suggest that coconut latte and coconut coffee flavours in biscuits are emerging signals of a broader trend.
