Thai President Foods, the company behind Thailand’s iconic Mama instant noodles, has unveiled a special edition Mama OK pack to celebrate Ink Waruntorn’s 10th anniversary. The commemorative release features the Red Pork flavour, co-designed with inspiration drawn from Ink’s musical journey—and perhaps even her signature pink keyboard.
Earlier, the company distributed limited-edition Mama OK Oriental Kitchen cup noodles to fans at Ink Waruntorn’s milestone concert in August 2025—a tasty tribute to the beloved Thai singer and actress.
Instant noodle brands are harnessing the power of passionate fan communities, much like how international brands have engaged with Swifties, the devoted fans of American singer-songwriter Taylor Swift.
As the younger demographic for instant noodles continues to decline, fan-driven marketing will play an increasingly vital role in sustaining brand engagement and growth.
