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2016 Chinese New Year marketing campaign: From limited edition cans to...

Chinese New Year marketing is all about symbolism and appearing auspicious. Here is a look at the 2016 CNY marketing by the leading FMCG...

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Coconut water in smaller carton and active lifestyle positioning hold the...

Coconut drink as a category has not been successfully promoted in Malaysia. Coconut is native to Malaysia and fresh coconut is readily available in...