Kuala Lumpur, 13 October 2025 – Phoenixdarts Malaysia is proud to announce the official launch of MY DART ACADEMY, a bold new initiative to develop the sport of SOFT DART nationwide and a first in the country. Unveiled at this year’s Hari Sukan Negara, happening 10–11 October 2025 at Axiata Arena, Bukit Jalil, the academy represents a major milestone in the company’s mission to elevate darts in Malaysia — from grassroots to national stage.
MY DART ACADEMY is more than a program. It’s a long-term commitment to building a structured, inclusive, and professional path for aspiring dart players across the country. Focused on three key communities — para-athletes, youth, and public sector participants, the academy will provide accessible coaching, competitive opportunities, and community-driven development aimed at growing the sport from the ground up.
The launch takes place during Malaysia’s largest national sporting celebration, Hari Sukan Negara, which offers the perfect stage to introduce the academy’s vision to the public. As thousands gather at Axiata Arena for sports like brisk walking, aerobics, chess, and sepak raga tuju, Phoenixdarts will take over the darts zone for two days of electrifying competition and community engagement. On Friday, 10 October, the action begins with a Trios Game in SOFT DART format — showcasing team strategy, high-speed scoring, and competitive energy. On Saturday, 11 October, the spotlight turns to the Double AB tournament, featuring a powerful lineup of categories: a Para Dart Game to highlight inclusive participation, and an Under-18 Game to inspire the next generation of players.
But beyond the competition, the heart of the weekend belongs to the academy. MY DART ACADEMY’s launch sends a clear message: darts is no longer just a social game — it is a growing, competitive, and legitimate sport in Malaysia. With the right structure and support, it has the potential to unite communities, develop sharp minds, and open doors for youth and differently abled individuals to thrive in a new sporting arena.
Phoenixdarts Malaysia is investing heavily into this future. Through the academy, participants will get access to professional-grade equipment, certified instructors, digital scoring technology, and opportunities to compete both locally and internationally. Whether it’s a student looking for a new hobby, a para-athlete breaking barriers, or a government staff member seeking a recreational sport with a mental edge — MY DART ACADEMY will offer a clear, supportive path forward.
Darts as a sport is quietly surging in popularity in Malaysia. With minimal physical barriers to entry, low cost, and a strong emphasis on focus, discipline, and hand-eye coordination, darts is uniquely positioned to become the next big sport for Malaysians of all backgrounds. It’s accessible, inclusive, and community-driven — a perfect match for Malaysia’s diverse sporting culture.
During the event, Phoenixdarts will also recognize three individuals as its Official Phoenixdarts Malaysia Players with Certificates of Recognition, honouring their dedication, performance, and role as pioneers in growing the sport. These players serve as ambassadors not just for the company, but for the future of Malaysian darts as a whole.
“Hari Sukan Negara is all about bringing people together through sport — and that’s exactly what darts does best,” said Sean Choi, Southeast Asia Director for Phoenixdarts. “With MY DART ACADEMY, we’re building a platform that’s open to everyone. This is the beginning of a long-term investment in people, talent, and community through the game of darts.”
Whether you’re a first-time player or a seasoned thrower, the path to precision starts here — with MY DART ACADEMY leading the way.
