ZUS Coffee is tapping into the coffee rave where daytime, alcohol-free parties are held in cafés, blending coffee culture with electronic music and dance.
First held in Singapore at Marina Bay Link on 8 November 2025 and later in Manila at the Brilliance Center in BGC on 22 November 2025, the ZUS Coffee Drip & Drop Coffee Rave embraces a new wave of socialising among young consumers. Instead of gathering over alcohol, this generation increasingly chooses to connect through caffeinated drinks and vibrant, music-driven experiences.
The coffee rave phenomenon reflects the broader sober curious movement, where consumers actively seek low- or no-alcohol alternatives while still enjoying the energy, community and excitement of social events.
Coffee rave is a growing global phenomenon in cities worldwide, from Los Angeles to London and across Europe and Asia.
