Me Hay, the sugar‑free soju brand from Thailand’s Boon Rawd Trading, has introduced a new Honey Lemon flavour, joining its existing lineup of Red Sorbet, Honeydew Melon, Japanese Plum, Green Grape, and Fresh.
As Thailand’s first sugar‑free soju, Me Hay caters to health‑conscious modern consumers while preserving the authentic Korean taste and quality.
In South Korea, sugar‑free soju is transforming drinking culture as health‑conscious consumers seek lighter options. Traditionally regarded as a calorie‑dense spirit, soju is now being reimagined. In Thailand, brands like Me Hay are helping to extend this sugar‑free trend to new markets.
