Thailand’s Pipo, a childhood favourite known for its small fruit jelly snacks in a cone shape, has expanded beyond its familiar jelly format with the launch of Pipo Pro Energy Gel, positioning the brand for more active consumption occasions.
Designed for workouts and physical activity, the energy gels come in Strawberry and Grape flavours. The Grape variant provides 90kcal, 21g of carbohydrates and 1,000mg of BCAAs, combining an energy-focused proposition with added sports nutrition benefits.
The launch marks a notable evolution for Pipo, taking a brand strongly associated with childhood treats into the more specialised energy gel space. It also allows Pipo to remain relevant to consumers who grew up with the brand, responding to their evolving needs with a product designed for more active lifestyles.
