KUALA LUMPUR, 13 January 2026 – Pos Malaysia Berhad (“Pos Malaysia”), the national post and parcel service provider, together with PayNet, Malaysia’s national payments network, today hosted the prize-giving ceremony for the e.MAS or EMAS Contest, a nationwide campaign that ran from 4 August to 3 November 2025 across Pos Malaysia retail outlets, Pos Shop branches, and online platforms.
The e.MAS or EMAS Campaign is part of the ongoing three-year strategic collaboration between Pos Malaysia and PayNet to accelerate cashless adoption and digital transactions nationwide. This initiative leverages Pos Malaysia’s extensive network and transactional volume to promote secure, convenient payment methods such as MyDebit, FPX, and DuitNow QR, reducing reliance on cash and enhancing customer experience.
Khazalin Ghuzal, Chief Retail Officer of Pos Malaysia Berhad said, “This campaign was designed to go beyond mere transactions, making digital payments both seamless and rewarding for everyone. By utilising our extensive retail network, we have created a more secure environment for our customers and businesses, while driving measurable growth in awareness and conversion across every segment. We are proud to champion a cashless future that offers greater convenience and speed—all while staying true to our passion for building trust to connect lives and businesses for a better tomorrow.”
During the campaign, customers were encouraged to spend a minimum of RM150 in a single receipt at any Pos Malaysia outlet using MyDebit or DuitNow QR. This simple mechanic drove participation across retail outlets, Pos Shop branches, and online platforms, boosting transaction volumes and footfall during the national Lokal Support Lokal initiative period.
From more than 19,000 entries nationwide, a total of 200 winners were rewarded for embracing digital payments throughout the campaign period. The highlight was the Grand Prize, where lucky winner, Mohd Hafizuddin Bin Shoeib, 35, from Alor Setar, Kedah drove home a Proton e.MAS worth RM120,000 along with RM5,000 cash. Monthly prizes featured three Hisense 55” 4K Smart TVs, four RM1,000 cash prizes, 12 AEON shopping vouchers, and 42 petrol cards. In addition,16 weekly online winners each received a 0.5g gold coin, making the campaign both exciting and rewarding for participants.
Azrul Fakhzan Mainor, Chief Commercial Officer of PayNet said, “Our collaboration with Pos Malaysia shows how strategic partnerships can unlock access to digital payments across the nation. By integrating MyDebit and DuitNow QR across Pos Malaysia touchpoints, we are making secure and seamless cashless payments part of everyday transactions for millions of Malaysians, including communities that rely on Pos Malaysia for their daily needs. As we continue to grow these digital touchpoints nationwide, we are helping to bring the benefits of digitalisation into daily life and supporting Malaysia’s broader goals for inclusive financial growth.”
The prize-giving ceremony not only celebrated winners but also highlighted the success of the campaign that reduced cash handling and operational costs while promoting cashless adoption. Pos Malaysia and PayNet will continue to roll out innovative campaigns under this strategic collaboration to further enhance digital adoption nationwide, paving the way for a safer, smarter, and more inclusive financial ecosystem.
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