Join us at 1 Utama from 30 January to 1 February 2026 for festive fun, lucky prizes, and
good vibes as we celebrate Chinese New Year by #BrewingProsperityTogether!
PETALING JAYA, 30 January 2026 – Get ready to ride into the Year of the Horse with more luck, excitement, and festive energy than ever before! This Chinese New Year (CNY), Carlsberg invites you to experience Brewing Prosperity Together 《一起發》 at CarlsCrib – CNY Edition — a vibrant celebration transforming 1 Utama’s shopping mall outdoor carpark from 30 January to 1 February 2026 into the ultimate crib for good fortune and fun.
Step through the iconic hop leaf archway into a high-energy crib where Carlsberg’s signature green meets vibrant reds in an electrifying fusion of colour, igniting the spirit of CNY in every corner. From quality brews and creative crafts to exclusive fashion and heartwarming Carlsberg experiences, this lively crib pulses with the unstoppable energy and optimism of the Year of the Horse. So, don’t wait! Pre-register at www.carlscrib.my to lock in your spot.
“CarlsCrib – CNY Edition reflects how we bring the Carlsberg brand to life — through experiences that feel authentic, contemporary and centred around togetherness,” said Olga Pulyaeva, Marketing Director of Carlsberg Malaysia. “CNY is a moment when people seek connection, optimism and shared joy. This crib brings those values forward in a way that is true to our brand, as we continue Brewing Prosperity Together and creating moments that are truly #BestWithCarlsberg.”
Running daily from 4pm to 10pm, the open-air crib sets the mood for easy-going CNY celebrations with lively crowds, festive photo spots and good company. Whether you’re catching up with friends, or creating celebratory moments with family, it’s the ideal hangout to soak in the season’s cheer. And what better way to kick off the festivities? With a complimentary can of Carlsberg beer, of course — it’s the ultimate first toast to smooth celebrations and great company!
Stepping further inside, the action just gets even better. Don’t miss out on the interactive cocktail workshops at CarlsBar, where you can craft your own Fire Horse Carlsberg-infused creations. Plus, guests can discover multiple quirky hotspots perfect for capturing IG-worthy snaps, blending fun and tradition for an unforgettable CNY experience.
If you’re ready to kick your CNY celebrations up a notch, make your way to the Golden Gallop—an adrenaline-pumping obstacle course where speed and spirit take centre stage. Race the clock, leap over hurdles, and snatch up hop leaf markers to climb the live leaderboard. Every two hours, the fastest participants score big with incredible prizes: a Case Valker 20” travel luggage worth RM499, a stylish duffel bag, limited-edition tees, and plenty more.
Beyond the thrill of the race, the festivities continue at the vibrant CNY Bazaar where street culture meets festive fashion. Attendees can explore TNTCO’s exclusive drop or unleash their creativity at the MBTM booth by designing and printing their own T-shirt on the spot, ready to be worn with pride through the night.
As evening falls, the main stage comes alive with a lineup of trending buskers, energetic live house acts, and headlining performers, turning up the festive pulse of CNY. Highlights include Dissyco (低清) meeting fans on Day 2 during the promotion of their anticipated film “I’m Not Gangster,” and rising local Mandopop star Daniel Chezi (车志立) performing soul-stirring tracks on Day 3.
Just steps away, the CarlsCrib food stalls keep the celebrations going with a mouth-watering mix of nostalgic snacks, classic CNY favourites and popular street eats, making it the perfect pitstop between music, games, and photo ops. Must-tries include Carlsberg infused creations the likes of Beer-Braised Pork from Kuba Eats, Fifty Tales’ Mapo Tofu Noodles, Likki Chan Ice Cream and the Lion Dance Angku from Floccus Floccus. Guests can grab a bite, enjoy their brew, and soak in the festive atmosphere.
With live music, thrilling games, hands-on workshops, and memorable keepsakes, CarlsCrib – CNY Edition brings together all the elements’ Malaysians cherish about Chinese New Year. This Year of the Horse, Carlsberg welcomes friends and families to celebrate Brewing Prosperity Together 《一起發》— with smoothness, prosperity, and great company.
For more exciting news and information on CarlsCrib – CNY Edition, visit www.carlscrib.my or follow @CarlsbergMY on Facebook at http://www.facebook.com/CarlsbergMY and Instagram at http://www.instagram.com/carlsbergmy/ for the latest updates!
And remember to always #CELEBRATERESPONSIBLY. If you drink, don’t drive. For non-Muslims aged 21 and above only.
