Milshack Meal Replacement by Ricu’s Secret is a convenient Korean‑inspired drink offered in a spout pouch format in Indonesia. To enjoy it, consumers simply add water before consumption, creating a cereal‑based beverage that is available in chocolate flavour and packed with high protein content.
The spout pouch format has become synonymous with Korean meal replacement drinks, and Milshack adopts this familiar style while making it more accessible. By emulating the popular Korean format but offering it at a more affordable price point, local players like Ricu’s Secret are positioning Milshack as a practical, protein‑rich option for everyday consumers seeking both nutrition, convenience and affordability.
Ricu’s Secret also offers two additional products: Nutrichips Mixed Fruit & Veggies, created using vacuum‑frying technology for a healthier crunch, and a fruity‑flavoured drink powder in convenient stick format. The drink powder is high in fibre and enriched with essential vitamins B2, B6, B12 and C, making it both a tasty and functional option for consumers seeking added nutrition.
