Program MAGGI® Wanita Cukup Berani 4.0 strengthens women empowerment efforts with KEMAS

Empowering Malaysian women nationwide to take action through practice, with RM5,000 in funding and mentorship opportunities open for submissions until 31 May

Kuala Lumpur, May 18, 2026 – MAGGI® has reinforced its long-standing commitment to empowering Malaysian women through a recent collaboration with the Community Development Department (KEMAS), a government agency focused on strengthening community development and rural education in Malaysia. This partnership advances a shared mission to uplift communities by bringing Program MAGGI® Wanita Cukup Berani (Program MAGGI® WCB) directly to communities at the grassroots, enabling women to build confidence, pursue economic opportunities, and take meaningful steps toward financial independence through food.

As part of Program MAGGI® WCB 4.0, women nationwide are now invited to submit their business ideas by 31 May for the opportunity to receive RM5,000 in seed funding and eight weeks of intensive mentorship, a practical pathway to turn ambition into action.

The initiative kicked off at the Pusat Kegiatan Masyarakat (PKM) in Bandar Baru Klang, serving as a platform for meaningful transformation. By integrating Program MAGGI® WCB into KEMAS’ established community network, the programme specifically targets women from B40 communities, bridging the gap between traditional skills and modern entrepreneurship. 

A Partnership Built on Grassroots Growth

Since its inception, Program MAGGI® WCB has grown from a culinary programme into a nationwide movement with a bold target to reach 10,000 women by the end of 2026, MAGGI® continues to leverage cooking as an accessible entry point to teach business fundamentals, including digital marketing and financial management.

KEMAS, which is currently undergoing a digital transformation to better serve rural and underserved communities, provides an ideal infrastructure for this growth. This collaboration creates a seamless pathway for women to move from learning to doing because practice turns empowerment into action, supported by a structured ecosystem of guidance and mentorship. 

The Power of the First Step

“Program MAGGI® Wanita Cukup Berani is about having the courage to take the first step toward a better life,” said Ms. Ivy Tan Link Cheh, Business Executive Officer of MAGGI® Malaysia and Singapore. “Today, that first step matters more than ever. As the digital economy continues to grow, women who begin now have the opportunity to build sustainable income streams, gain confidence, and create brighter futures for themselves and their families.

Women have always been the backbone of families and communities, and increasingly, they are becoming a key pillar of the nation’s economy. When we uplift women, we uplift entire households and future generations. Through KEMAS, alongside collaborations with Google and TikTok, we are providing not just inspiration, but practical tools, mentorship, and real opportunities for women to grow and succeed. With the business idea submission challenge closing on 31 May, we encourage women across Malaysia to take that first step now — because empowerment begins when women dare to start putting ideas into practice.” 

Bridging the Gap Between Intention and Action

Participants in Program MAGGI® WCB are encouraged to submit their business ideas as a first step toward entrepreneurship. Five selected participants will receive RM5,000 each in seed funding, along with eight weeks of structured mentorship designed to help them validate, refine, and launch their ideas.

Datuk Mohd Hanafiah Man, Director-General of KEMAS added: “At KEMAS, we are committed to creating sustainable pathways for women to thrive. Submitting a business idea through Program MAGGI® WCB is more than an application; it is a powerful act of ownership. With Program MAGGI® WCB’s blend of online learning, mentorship, and community support, women can now take that step with confidence. The 31 May deadline presents a timely opportunity for Malaysian women, especially those in B40 communities, to turn their ideas into real income-generating ventures. Together with MAGGI®, we are making entrepreneurship more accessible, practical, and achievable for all.” 

Turning Practice into Progress for Malaysian Women

The event at PKM Bandar Baru Klang served as a vibrant community touchpoint, featuring a multi-faceted programme designed to foster both personal and professional growth:

• Entrepreneurial excellence:A dedicated business seminar by Program MAGGI® WCB mentor Anne Idris and KEMAS provided participants with essential knowledge on starting and scaling sustainable businesses.
• Culinary mastery:A signature MAGGI® cooking demonstration highlighted how nutrition and flavour can form the foundation of a home-based food business.
• The confidence catalyst:Program MAGGI® WCB mentor Wan Alleena Abdullah led a “Confidence & Grooming Talk,” focusing on self-presentation, communication, and personal branding.
• Inspiration & mentorship:Successful entrepreneurs shared real stories of resilience, offering participants a roadmap to begin their own income-generating journeys. 

Looking Ahead

The journey toward confidence is now more accessible than ever. Malaysian women are encouraged to submit their business ideas before 31 May, complete the four online modules, and join the movement at https://www.maggi.my/ms/maggi-happenings/WanitaCukupBerani_Musim4/.