Cộng Cà Phê has partnered with Oishi Vietnam to introduce the Oishi Pillows Snack with Coconut Coffee Filling — a packaged snack inspired by Cộng Cà Phê’s iconic national drink.
Cộng Cà Phê is a Vietnamese coffeehouse chain founded in Hanoi in 2007, known for its nostalgic, retro‑Vietnamese design and signature drinks like coconut coffee. It has grown to over 100 locations across Vietnam and expanded internationally to South Korea, Taiwan, Malaysia and Canada.
This innovation combines the duo of ‘sweet and creamy’ with ‘smoothly bitter,’ now available nationwide at grocery stores. It exemplifies how foodservice‑inspired flavours can successfully translate into packaged formats.
Mini Me Insights had previously identified coconut coffee as a promising flavor opportunity in an article published in September 2025, underscoring the relevance of this launch.
