24 July, Kuala Lumpur – Taiwan’s No.1 health and wellness brand Jhaoho officially announced its expansion into Malaysia, marking a significant milestone in its international growth journey across Southeast Asia. This entry also introduces its flagship bone wellness innovation, Wei Gu Mi to Malaysian consumers for the first time.
Malaysia has been selected as Jhaoho’s first overseas market, underscoring the country’s strategic importance as a regional gateway and reflecting the rising demand for preventive health and wellness solutions focused on vitality, mobility and bone health.
As populations across Asia become increasingly health-conscious, maintaining mobility, bone strength and joint wellness has emerged as a growing health priority. In Malaysia, bone health concerns are becoming increasingly prevalent, with studies indicating that 40.9% of adults in an urban Malaysian population had osteopenia (low bone mass), while 14% were found to have osteoporosis. Joint health is also an important concern, with knee osteoarthritis affecting an estimated 10–20% of Malaysian adults, impacting mobility and quality of life.
“We believe true wellness begins with the ability to stay active, mobile and confident in daily life. With Wei Gu Mi, we are proud to introduce a new approach to bone wellness in Malaysia—one that supports people in maintaining their vitality at every stage of life. Through Wei Gu Mi, we aim to bring innovative bone wellness solutions that are convenient, science-driven and aligned with modern lifestyles across Southeast Asia.” said Chang Shuo Wen Jhaoho Malaysia Chairman.
Wei Gu Mi is developed using a carefully selected blend of premium botanical extracts, functional nutrients and bioactive compounds to support daily wellness and bone health maintenance. The formulation includes a combination of traditional herbal ingredients and modern nutritional components, such as herbal extracts including ginseng, astragalus, notoginseng, wolfberry, white peony root, licorice and turmeric, along with selected protein and structural nutrients, including collagen-based and dairy-derived ingredients. These components are combined using a proprietary concentration and extraction process to deliver a multi-functional wellness formulation suitable for daily consumption.
Designed for modern lifestyles, Wei Gu Mi is a ready-to-consume bone wellness jelly formulated using the company’s proprietary biotechnology innovations, offering a convenient alternative to traditional bone health supplements.
Complementing its Malaysia debut, Jhaoho is also introducing two additional health and wellness products – You Li Qian, a probiotic botanical beverage mix in orange powder form, and Xue Ji Mi, a botanical beverage mix featuring roselle powder and collagen to support beauty and wellness from within.
All three products – Wei Gu Mi, You Li Qian and Xue Ji Mi – comply with Malaysia’s Ministry of Health (KKM) regulatory requirements for health supplements and food products, reinforcing the brand’s commitment to quality, safety and consumer confidence.
In Taiwan, Wei Gu Mi has emerged as one of Jhaoho’s flagship bone wellness products, supported by strong consumer adoption, repeat purchase behaviour and widespread distribution across major retail and e-commerce channels. The product is close to achieving more than 1.2 million units in sales, reflecting strong consumer trust and sustained demand for convenient daily wellness solutions.
The brand’s strong market performance reported a repurchase rate of approximately 85%, reflecting high consumer confidence in product experience and brand credibility. This model combines product effectiveness, strong brand storytelling and trusted public endorsements to build long-term consumer relationships and sustained engagement in the wellness category.
To mark its official entry into Malaysia, Jhaoho has appointed Taiwanese Golden Melody Award-winning singer Weng Li-You (“Only You”) as its Wei Gu Mi Brand Ambassador. Known for his strong cross-generational appeal, “Only You” represents the brand’s values of vitality, positivity and active living.
In conjunction with this appointment, the brand will also announce the upcoming “Only You” Live Concert in Malaysia, scheduled to take place at Genting Highlands on 18 October 2026, bringing together wellness, music and lifestyle engagement in one landmark celebration. Customers will be able to participate in the concert experience through a purchase-with-redemption programme, where selected product packages will be eligible for concert ticket redemption. For more information, please visit https://jhaoho-event.web.app
About Jhaoho
Jhaoho is a Taiwan-based health and wellness company specialising in innovative nutritional solutions designed to support modern lifestyles. The company focuses on preventive health, mobility support and long-term wellness through biotechnology-driven product development.
