Tipco has introduced two new juices under its Just Squeezed lineup in Thailand: 100% Hom Suwan Pineapple Juice, claimed to be the first of its kind in Thailand, and 100% Tunisian Pomegranate Juice. Available exclusively at 7-Eleven, the beverages are marketed with the slogan “Change your mood with Just Squeezed”, emphasising freshness and a vibrant fruit taste experience.
The launch also highlights how the pairing of simple ingredients with branding that evokes freshly squeezed juice can elevate everyday fruit juice through stronger cues of freshness.
