Thailand’s emerging modern soda brand LUMi, part of the CP Group, has expanded its portfolio with the launch of Strawberry Kiss, a new strawberry and kiwi-flavoured variant. The addition follows the debut of Orange Twist, which combines orange and calamansi flavours.
Positioned as a prebiotic soda, Strawberry Kiss reflects the growing convergence of refreshment, functionality and lifestyle positioning within the soft drinks category. The sugar-free beverage is sweetened with sucralose and erythritol and contains 5g of fibre per can (20% of daily value), offering consumers a refreshing carbonated option with digestive wellness credentials.
Beyond fibre, the beverage is fortified with vitamin B12, niacin and vitamin B6, each providing 40% of the daily value, reinforcing its functional positioning.
