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Master Kong reinvents RTD Tea turning refreshing iced tea into energy...
Master Kong Bing Hong Cha (康师傅冰红茶), one of China’s most iconic ready‑to‑drink iced black tea brands, serves as a strong case study in how...
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NBA Marketing to Shake Up Malaysia’s Chocolate Drink Market
On 4 March 2014, FrieslandCampina entered into a multiyear marketing partnership with the National Basketball Association (NBA). According to the press release:
"As the Official...
