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Promoting Iced Nescafe through BTL activity
It seems ordinary but this is one way Nescafe uses BTL marketing to promote its instant coffee in Malaysia. The message is simple, you...
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The Durian: An Embodiment of Power. French and Malaysian Cross-Cultural Perspectives
Kuala Lumpur, 11 June 2026, On Thursday, 11 June, the Embassy of France in Malaysia held a special day dedicated to the durian, marking...
