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Indonesian FMCG companies go for 70-30 ratio for mass market distribution
The traditional trade channel is still the focus of FMCG companies in Indonesia that are aiming products at the mass market. The latest news...
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When Bandung meets soy and calcium
The new Yeo's Bandung Soy Drink plus Calcium, launched in Singapore in February 2019, is an interesting example of how a local favourite Bandung...
