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Word matching marketing from KitKat to Weiquan juice
KitKat in Thailand is celebrating Valentine's Day with a special packaging where consumers can match the words to express their love.
In China, marketing using...
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Marketing religious claims on food products enters uncharted waters
Sinar Harian, a local Malay-language daily in Malaysia, has a four-page full report on the current problem of using religion to boost product sales....
