Singapore, 10 September 2021 Prunes are a good source of both soluble and insoluble fibres. While soluble fibre helps to moderate digestion and absorb nutrients from the food we consume, insoluble fibre plays an important role in ensuring regular bowel movements. Now, you can enjoy the appetisingly zestful taste with all the natural goodness of prunes in the new and invigorating F&N Fruit Tree Fresh No Sugar Added Prune & Mixed Fruit Juice Drink.
Best served chilled, F&N Fruit Tree Fresh No Sugar Added Prune & Mixed Fruit Juice Drink has the highest fibre content in prune juice1 along with vitamin C which are beneficial to the digestive and the immune systems respectively, making it an excellent choice of beverage any time of the day.
In a 2010 National Nutrition Survey, it was found that 21.1% of the population did not consume sufficient dietary fibre, and only 11.2% of adult Singapore residents consumed at least two servings of both fruit and vegetables in a day2. According to Health Hub (Ministry of Health Singapore), the average Singaporean adult’s diet only includes 12 to 20 g of fibre per day3.
A diet which is lacking in soluble-fibre rich foods may also give rise to other conditions such as constipation. Research has revealed that nearly one in 10 Singaporeans suffers from Irritable Bowel Syndrome4, and that the prevalence of chronic constipation is about 7.3% in those aged 16 years and above5.
For a well-functioning digestive system, the recommended daily fibre intake is 26g for men and 20g for women which is the equivalent of two servings of fruit and two servings of vegetables per day6.
Throughout the world, the prune is celebrated for its outstanding efficacy in overcoming constipation as well as in the promotion of a healthy and well-functioning gastrointestinal environment in the body. In a randomised controlled trial published in Clinical Nutrition, researchers found that consumption of prunes intake helps the body to overcome constipation owing to the fruit’s significantly high fibre content7. Another study by Nutrition Research also found that constipations were eased among participants who consumed prune juice8.
F&N Fruit Tree Fresh No Sugar Added Prune & Mixed Fruit Juice Drink is available at most supermarkets, hypermarkets, and participating retails outlets with a Recommended Selling Price (RSP) of S$2.70 for 1-litre pack. Made from 100% juice, the delightful drink also carries the Healthier Choice Symbol by the Health Promotion Board (HPB).
1 Fruit Tree Fresh Prune Juice has the highest fibre level vs. other Packaged Juices and Nectars in Singapore based on Global Data tracking of Prune Fruit Juice and Nectar in Singapore (excluding Still Drinks).
2 National Nutrition Survey 2010 Singapore, Health Promotion Board: https://www.hpb.gov.sg/docs/default-source/pdf/nns-2010-report.pdf?sfvrsn=18e3f172_2
3 Health Hub, Ministry of Health Singapore: https://www.healthhub.sg/a-z/diseases-and-conditions/346/chronic_constipation_sgh
4 Tan, L. (2021). Nearly One in 10 Singaporeans Suffers From Irritable Bowel Syndrome: https://www.healthxchange.sg/digestive-system/irritable-bowel-syndrome/nearly-one-ten-singaporeans-suffers-irritable-bowel-syndrome
5 Chen, L., Ho, K., & Phua, K. (2000). Normal Bowel Habits and Prevalence of Functional Bowel Disorders in Singaporean Adults – Findings from a Community Based Study in Bishan. Singapore Med. J., 41(6), 255-258.
6 Health Hub, Ministry of Health Singapore, High Fibre for a Fit and Fabulous You: https://www.healthhub.sg/live-healthy/1049/more-fibre-for-a-fit-and-fabulous-you
7 Clinical Nutrition: The effect of prunes on stool output, gut transit time and gastrointestinal microbiota: A randomised controlled trial – Ellen Lever, S. Mark Scott, Petra Louis, Peter W. Emery, Kevin Whelan January 10, 2018 https://doi.org/10.1016/j.clnu.2018.01.003
8Nutrition Research, Volume 27, Issue 8, August 2007, Pages 511-513 – Laura Piirainen, Katri Peuhkuri, Karin Bäckström, Riitta Korpela, Seppo Salminen; https://doi.org/10.1016/j.nutres.2007.06.008