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2016 Chinese New Year marketing campaign: From limited edition cans to...

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Chinese New Year marketing is all about symbolism and appearing auspicious. Here is a look at the 2016 CNY marketing by the leading FMCG...

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Tiger Beer launches its 2020 Chinese New Year campaign – ‘Double...

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The auspicious double celebration of Tiger Beer’s 88th anniversary and the Year of the Rat marks a new beginning filled with abundant giveaways and...