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Together We Roar: Honouring Connections with Fellow Tigers

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Tiger roars into the new year, inspiring consumers to celebrate their supporters through exciting promotions and activations. KUALA LUMPUR, 16th December 2024 – This Chinese...

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Fallacy of consumer behaviour survey – example of RTD tea

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A recent survey by the China Association for Quality (中国质量协会) has found a vast majority of consumers 75.6% randomly pick any ready-to-drink (RTD) tea...