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When pack redesign goes bad
Refreshing the packaging design is part of the marketing process to improve sales and to capture new consumers. However, when the new design fails...
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Mizone, Aquarius now in can format, aims at fooodservice
Mizone Xi Qi
Can is back in vogue in China for sports drink. Danone's Mizone launched Mizone Xi Qi (喜汽) or 'Happy Gas,' its first...
