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When pack redesign goes bad

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Refreshing the packaging design is part of the marketing process to improve sales and to capture new consumers. However, when the new design fails...

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Mizone, Aquarius now in can format, aims at fooodservice

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Mizone Xi Qi Can is back in vogue in China for sports drink. Danone's Mizone launched Mizone Xi Qi (喜汽) or 'Happy Gas,' its first...