The Greek yogurt craze has finally arrived on Malaysian shores with the Nestle Greek Yogurt, which comes in three variants – Natural, Strawberry Field and Peach Harvest. What makes Greek yogurt so expensive is its high protein content and thick texture. According to Nestle Malaysia, “every 2 servings of Nestlé Greek Yogurt Natural 135g provide 24% of adult daily protein requirement.”
Greek yogurt is not cheap. It is priced at the upper end of the market, making Nestle Greek Yogurt the most expensive yogurt in Malaysia by unit price.
|
Product
|
RM/gram
|
Volume (g)
|
RM
|
|
|
Premium
|
Nestle Greek Yogurt
|
0.0289
|
135
|
3.90
|
|
Elle & Vire 0% Fat Yogurt
|
0.0279
|
125
|
3.49
|
|
|
Milkana & Fruits
|
0.0260
|
100
|
2.60
|
|
|
Medium end
|
Fernleaf Calci-Yum
|
0.0185
|
60
|
1.11
|
|
Nestle Smooth & Fruity Selection
|
0.0181
|
135
|
2.45
|
|
|
Nestle Extra Creamy & Fruity Paradise
|
0.0178
|
135
|
2.40
|
|
|
Fernleaf Calci-Yum MAX
|
0.0154
|
110
|
1.70
|
|
|
Anlene Yogurt Mango
|
0.0150
|
110
|
1.65
|
|
|
Low end
|
Nestle Fat Free Yogurt Kiwi
|
0.0126
|
135
|
1.70
|
|
Marigold 0% Fat Yogurt
|
0.0110
|
150
|
1.65
|
|
|
Nutrigen LiteYo Yogurt
|
0.0107
|
135
|
1.45
|
|
|
Marigold Low Fat Yogurt
|
0.0103
|
150
|
1.55
|
Source: Image by Mini Me Insights taken at Aeon Cheras SelatanWill customers give in to the temptation? Perhaps yes for the novelty of it. Given the low fat, high protein and most of all thick and creamy taste, this product will appeal to consumers who are looking to indulge in a premium yogurt. The distribution channel is also important. This product is more likely to appeal to consumers who are less price sensitive such as expats who are aware or have tasted Greek yogurt. Therefore, Nestle Greek Yogurt should be made available in areas like Mont Kiara and Bangsar where there are a large expat community.
Will local Marigold follow suit with a Greek yogurt of its own with a much lower price point? I really do hope so because RM 3.90 for a yogurt seems awefully expensive to me.
