Etika has brought the date palm (kurma) flavour to the cultured milk category in Malaysia. The use of kurma has become prevalent in the country’s dairy sector and we are seeing an uptake in product innovation using kurma in neighbouring Indonesia too.
The new Calpis cultured milk with kurma is available at 7-Eleven in Peninsular Malaysia at RM 3.00 per 350ml bottle.
The launch coincides with the Muslim fasting period, which will start on 6 May 2019. Dried kurma is usually eaten to break the fast or given as gifts.