Home Country Malaysia Scott’s DHA Gummies taps into augmented reality

Scott’s DHA Gummies taps into augmented reality

Augmented reality is increasingly becoming a potential consumer engagement tool. Pokémon Go introduced augmented reality to ordinary people and now in the US, the White House has launched an app called 1600 that gives users a tour of 1600 Pennsylvania Avenue (the White House) with a smartphone or tablet and a $1 bill.

Blippar joins force with Scott’s Gummies

scotts-blipp-saya

Blippar, the augmented reality startup, has collaborated with GSK to introduce augmented reality for the new Scott’s DHA Gummies. By downloading the Blippar app, parents and children can “gain easy insights on DHA as well as engage in fun activities such as puzzles and virtual photo booths.”

Example of augmented reality in Indonesia

In Indonesia, the minimarket chain Alfamart has launched Alfamind, a virtual shop powered by 3D Augmented Reality-Virtual Reality (AR-VR) from Mindstores. Alfamind is an initiative by the minimarket chain to allow people to own their own shop.

alfamind

Like all technologies, augmented reality is still very new and adoption is being hampered by privacy concern, the lack of developmental tools, user readiness and cost. For marketers, it is still a testing period with augmented reality at the moment.

LEAVE A REPLY

Please enter your comment!
Please enter your name here