Scott’s, the No.1 Brand in Peninsular Malaysia for the Child Health Supplement and Vitamin C (Child) Category, announced on 25 March 2021 the launch of the Scott’s Gummies with Multivitamin (rich in Vitamins A, B6, C, D & E and Zinc) that is specially designed for children of ages five and above, to play a role in their growth and development.
The Scott’s Gummies with Multivitamin contains the goodness of these essential nutrients at appropriate levels for children. At the same time, the gummies come in delicious Apple and Tropical flavours, catering to their preferred taste. The gummies are shaped like lions, monkeys, and crocodiles, making it all the more attractive.
Scott’s tapped into the multivitamin category as it covers only 29% in the Child Healthcare Supplement range, with Vitamin C taking up 41% and fish-based supplements covering 30%. The existing Scott’s product portfolio focuses on DHA for brain development and Vitamin C for immunity. Thus, the company recognised the unmet need for multivitamins that promote growth and development.
The new Scott’s Gummies with Multivitamin in Apple and Tropical flavours, retails at a recommended retail price of RM 46.50 for a bottle of 60s and RM 12.60 for a pack of 15s, and can be purchased at all leading pharmacies.
Find out more about the product here.