Gardenia Bakeries (KL) Sdn Bhd has launched its latest product Delicia Chocolate Paste. In recent years, the bakery company has cleverly extended the brand into new directions. Leveraging on its access to flour, Gardenia has introduced NuMee, a yellow noodle to fill the gap for a yellow noodle that has no smell and no colouring.
Gardenia’s latest innovation – chocolate paste is a chocolate stick that reminds us of our childhood snack Choki Choki. Making use of its access to chocolate, the bakery giant, which already has chocolate spread, has turned the chocolate into a new product. The Delicia Chocolate Stick can be eaten on its own or apply on bread, waffle and other food items. The price per pack (5x10g) is only RM 1.80.
The next step is to introduce frozen dough to target in-home baking.