Masita, the seaweed snack brand of Thailand’s Singha, has collaborated with the country’s number one barbecue restaurant chain, Bar B Q Plaza, with a new Masita x Bar B Q Plaza seaweed snack and a Korean Side Dish set, reported The Nation.
Grilled Bacon with Bar B Q Plaza Sauce
Known for having hot Korean celebrity gracing its packaging, Masita unexpectedly announced a new “presenter” and surprised “Korean pop fans” when the green dragon mascot of Bar B Q Plaza Bar B Gon appeared on the stage. Luckily, the new Masita x Bar B Q Plaza seaweed snack Grilled Bacon with Bar B Q Plaza Sauce quickly won over their hearts.
https://www.facebook.com/MasitaSeaweed/videos/1843305232396242/
The Masita x Bar B Q Plaza seaweed snack is a collaboration between a famous foodservice brand and one of the leading seaweed snack brands. Such an approach has already been popularly embraced in other markets globally. It taps into the consumer base of both brands and brings foodservice quality into the snacking experience.
Korean side dish
To deepen the engagement and to make it real, the barbecue chain has included a new Korean Side Dish set featuring Masita seaweed where diners can order in the Bar B Q Plaza restaurant.
